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Brian Lee Westfall — pool builder, 3D visualization artist and licensed Texas All-Lines Insurance Adjuster, Fort Worth, Texas

Brian Lee Westfall: 39 years in business, 20 years in pools, one operating principle.

Founder of AI Vision Designs in Fort Worth, Texas. I build 3D pool and outdoor-living designs, cinematic motion renders, permit-ready plan sets and forensic pool inspections — as a builder who has dug the holes, not a digital artist guessing at them.

In business since 1987
Pools & construction since 2004
TX All-Lines Adjuster since 2018
BBB listed since 2010, rated A+

Also: PermitPool DreamPool Expert Pool Inspection Digital card

Why do my renders and plans pass review?

I owned and ran a pool construction company before I ever opened a 3D program. I know how a foundation settles, how water finds the lowest point, how a plumbing loop is sized, and how a city inspector reads a permit set. That is the difference between a render that looks beautiful and a render a contractor can break ground on.

I don't make pretty pictures. I know exactly how these structures are built.

As a licensed Texas All-Lines Insurance Adjuster I bring the same discipline to forensic work: every dimension, shadow and sightline in a litigation exhibit is measured and defensible.

Brian Lee Westfall's triple-monitor design workstation in the Fort Worth studio

A private five-machine AI studio. Nothing leaves the room.

224 GB RAM · 84 GB VRAM · dual RTX 4090 · 10 Gb network · all AI models run locally in Fort Worth. Client blueprints never touch a public cloud API.

Wide view of the AI Vision Designs studio with multiple workstations
The Forge — swappable GPU workhorse with dual RTX 4090s and dedicated local AI servers for rendering and Gaussian splatting.
Brian and Julie Westfall
Julie — the reason the pivot to full-time design happened, and the piano behind every original film score.

Twenty years on the job site

  1. 2004 – 2013

    Westfall Pool & Spa → Westfall Consulting

    Rebuilt in physical construction after the wireless chapter closed: owned and operated Westfall Pool & Spa in Victoria, Texas, then consulting work in Phoenix and Austin.

  2. 2013 – 2016

    Puryear Custom Pools, Fort Worth

    Designed custom residential pools as a subcontractor for one of DFW's premier builders.

  3. 2016 – present

    AI Vision Designs

    Photorealistic 3D renderings, cinematic motion renders and construction-ready permit plans for residential, commercial and government clients, produced remotely across the United States.

  4. 2018 – present

    Texas All-Lines Insurance Adjuster · forensic pool inspection

    License #2270028, Texas Department of Insurance. Documenting construction defects, equipment failures and property damage for attorneys and insurance carriers, with 3D exhibits for litigation.

Every child needs to learn how to float

Paxton was a curious four-year-old who asked endless questions while I measured his family's yard and laid out their pool. When I showed the family the 3D renders, this adorable little boy spotted the beach ball sitting in a lawn chair in the design and asked, “Will the ball come with the pool?” I looked down at him and said, “When your pool is finished, I'll bring you a ball that looks just like that.” After the pool was complete, my wife and I stopped by with swim toys and a beach ball just like the one in the renders. A week later, Paxton was no longer with us.

From everything I have seen building pools, teaching a child to float is the single best drowning preventative there is — and schools across the DFW area teach exactly that, to children before their first birthday. Texas ranks first in the nation for child pool drownings, and ages one to four carry the highest rate of any age group. A child doesn't need the backstroke or a hundred yards; a child needs to float, alone, until help comes. That is what infant survival programs like Aqua-Tots and GGS Infant Aquatics teach babies — not how to swim, how to stay alive. Barrier, gate and exit-alarm requirements are written onto every plan set I draw — not as options, as requirements.

Pool safety guidance →

Why do receipts matter?

Anyone can claim experience. These pages document it. At 23 I opened my first cellular storefront in Houston as an authorized GTE Mobilnet dealer — Cellular Portable Communications, later the Houston Car Phone Company — and spent thirteen years building one of the region's most respected wireless retail operations. Clients ran from hospital procurement officers to Nashville record labels to a Miss Universe titleholder.

Earn the trust. Deliver the work. Let the clients write the letters.

The same discipline that kept signed letters in a filing cabinet in 1987 keeps render files organized, timelines honored and construction documents accurate in 2026.

Beltway 8 store at Westheimer and Sam Houston Tollway, Houston — Mr. Happy the inflatable phone mascot out front

Hard evidence: the 1999 GTE television commercial

Anyone can fabricate a letter. You cannot fabricate a cable-broadcast television commercial filmed in 1999 at the Beltway 8 store, corner of Westheimer and Sam Houston Tollway, and uploaded to YouTube in 2016 — before AI video existed. Co-starring my then three-year-old son Alec.

Watch on YouTube →

What did eight clients put in writing?

Formal letters of recommendation on the clients' own letterhead — a Hospital Corporation of America subsidiary, a major-label record company, a national broadcast network, a licensed private investigator. Click any letter to read it in full.

Letter from HCA Deer Park Hospital to GTE Mobilnet, September 25, 1987, demanding Brian Westfall as their exclusive cellular vendor
HCA Deer Park Hospital
SEPT 25, 1987 · Tom Ball, Controller
“We wish to continue our relationship with Bryan and his company and we want our future needs for equipment to be handled by him… If this is not the case, we will be inclined to remain with the network communications vendor with which we are currently under contract.”
Why it matters +

A subsidiary of Hospital Corporation of America — one of the largest healthcare networks in the United States — wrote a formal letter to GTE Mobilnet stating, in writing, that they would leave for a competitor if I was not assigned as their exclusive representative. I was 23 years old.

Note: “Bryan” is a common phonetic spelling of Brian. The HCA letter and a few other early‑era pieces use this spelling.

Letter of recommendation from Neighborhood Classic Homes, August 25, 1988
Neighborhood Classic Homes
AUG 25, 1988 · Holly G. Marino, Purchasing Administrator
“Honesty and dependability have always been Brian Westfall's highest priority. These qualities along with his expertise in the car phone industry make him and his company an invaluable addition to any organization.”
Why it matters +

A two‑year working relationship documented by a Houston home builder. The same builder community I served then is the same builder community I serve today — the medium changed from cellular to 3D visualization, the trust principles didn't.

Letter from Jemco Industries, September 19, 1988
Jemco Industries, Inc.
SEPT 19, 1988 · James E. Malone, President
“Thank you for the prompt service provided to us with our first cellular telephone. The competitive price plus good service will most surely make you a winner in your field. You can rest assured that we will be back on any future requirements.”
Why it matters +

Jemco's first cellular telephone purchase — the kind of moment a company remembers. The President took the time to write the letter himself.

Letter from Ridge Street Corporation CEO, September 27, 1988
Ridge Street Corporation
SEPT 27, 1988 · J. S. Baggett, Ph.D., P.A. — Chief Executive Officer
“CPC's desire for customer satisfaction, after the sale, is indeed refreshing… Having been a customer for several years, we are in a position to speak with some credibility. Once again, thank you for your concern; and you may be assured of our continued patronage.”
Why it matters +

Ridge Street Corporation operated within the Texas Medical Center — one of the largest medical complexes in the world. A multi‑year client relationship signed personally by the CEO.

Letter from Austin Interests, August 4, 1989
Austin Interests, Incorporated
AUG 4, 1989 · Gregory W. Austin, President · Contractor / Builder
“In being in a service oriented business ourselves, we understand the importance of satisfying the customer. We feel that whenever we have the need for cellular communication equipment, we will turn to your company because we want to be treated like we treat our customers, and you have proven to us that this will be the case with your firm.”
Why it matters +

A Houston contractor/builder vouching for the same trust principles — another voice from the construction community I'd later return to in 2004. Four phones purchased over the prior year, all delivered without incident, written up by the company President himself.

Letter from MCA Records Country Division Southwest Regional Director, October 18, 1991
MCA Records — Country Division
OCT 18, 1991 · Roger “Ramsey” Conkill, Southwest Regional Director
“I wish to highly commend you and your entire staff on a job well done… In the fast pace world of the music business it's vital to have the utmost of communications at all times in and out of Houston. Your company more than fulfilled those needs. Thanks for all the concern that we at MCA Records receive nothing but the best.”
Why it matters +

MCA Records was one of the “Big Six” major record labels of the era — home to Reba McEntire, George Strait, and Vince Gill. The Southwest Regional Director, writing on MCA letterhead, personally commended my entire staff. Music industry executives don't write letters like this casually.

Letter from Metro Networks EVP Chuck Bortnick, August 1, 1994
Metro Networks
AUG 1, 1994 · Chuck Bortnick, Executive Vice President · Marketing & Operations
“It was a pleasure to meet you last week when I dropped by to get my car phone activated. Metro Networks greatly appreciates the special relationship that we have with your company. If there is anything that I can ever do for you, please do not hesitate to give me a call.”
Why it matters +

Metro Networks was the dominant national traffic, news, sports, and weather syndication network of the 1990s — their reports fed virtually every major‑market radio station in America. An Executive Vice President walked into my store, then wrote a personal letter offering to help me with anything I needed. That's not a customer relationship. That's a peer relationship between executives.

Letter from Frizell Group International, May 2, 1996
Frizell Group International, Inc.
MAY 2, 1996 · David P. Frizell, Jr. · Investigations / Security Consulting / Intelligence
“As a Private Investigator, mobile communications are extremely important to me. Before opening my own firm last year, I researched dozens of your competitors… your firm out performs your competitors… I will continue to tell anyone in the market for mobile communications gear to see you. Like me, I know they will be glad they did.”
Why it matters +

A licensed private investigator who did formal due diligence on dozens of vendors before choosing my firm, then wrote an unsolicited letter of recommendation a year later. This is the same kind of professional who hires me today for forensic pool inspection and litigation visualization — insurance adjusters, attorneys, investigators who research dozens of competitors before they hire anyone.

The principle that earned this letter in 1996 is the same principle that powers AI Vision Designs' forensic visualization service in 2026.

Signed photo from Chelsi Smith, Miss Universe 1995, thanking Brian Westfall for car phone service
Chelsi Smith
1995 · Miss Texas USA · Miss USA · Miss Universe
“Brian, Thank you for the car phone! You and Houston Car Phone are great. Best wishes & God bless.”
Why it matters +

The reigning Miss Universe bought a car phone at the Houston Car Phone Company and later sent back a personally inscribed publicity photo. Chelsi Smith held the Miss Texas USA, Miss USA and Miss Universe titles at the same time in 1995.

From one rep with a briefcase to the Beltway 8 flagship

Westheimer & Beltway 8 (flagship) · HWY 6 · Houston Car Phone Company · authorized GTE Mobilnet, then Verizon Wireless agent. Custom neon lit the corner every night; Mr. Happy the inflatable phone stood out front. In 2000 carrier restructuring eliminated the independent agent channel — the medium changed, the principle didn't.

Beltway 8 store at Westheimer and Sam Houston Tollway — Mr. Happy the inflatable phone mascot out front
Beltway store exterior — corner of Westheimer and Beltway 8 Sam Houston Tollway
Beltway store interior — cellular phone retail floor
Beltway location interior — accessories and equipment displays
Beltway store custom neon signage
Beltway store with phone number signage
Beltway location storefront
HWY 6 store exterior with GTE Mobilnet signage, late 1990s
HWY 6 store exterior showing GTE transition signage
HWY 6 store interior, late 1990s

The verification matrix

ItemDetailVerify
Legal nameBrian Lee WestfallFort Worth, Texas
BusinessAI Vision Designs (founded 2016) · PermitPool · DreamPool · Expert Pool Inspectionpermitpool.com · dreampool.org · expertpoolinspection.com
LicenseTexas All-Lines Insurance Adjuster, #2270028, since 2018Texas Department of Insurance
BBBListed since 2010, A+ ratingBetter Business Bureau
Pool constructionWestfall Pool & Spa, Victoria TX (2007–2011) · Westfall Consulting, Phoenix & Austin · Puryear Custom Pools, Fort Worth (2013–2016)Field experience since 2004
Wireless retailCellular Portable Communications / Houston Car Phone Company, Houston, 1987–2003 — GTE Mobilnet and Verizon Wireless authorized agentLetters and 1999 broadcast above
SoftwareStructure Studios · DaVinci Resolve · After Effects · Blender · FreeCAD · local AI rendering clusterSee the films
Service areaFort Worth / Dallas in person · remote design, films and plans across the United StatesContact
Contact(940) 433-4333 · BrianLeeWestfall@gmail.comLinkedIn · YouTube · Digital card

Meet Brian — FAQ

Who is Brian Lee Westfall?

Brian Lee Westfall is a Fort Worth, Texas pool builder turned 3D visualization artist and the founder of AI Vision Designs. He has been in business since 1987, has spent 20 years in pool construction, design and forensic inspection, and holds a Texas All-Lines Insurance Adjuster license (#2270028).

Has Brian actually built pools, or only designed them?

Both. He owned and operated Westfall Pool & Spa in Victoria, Texas (2007–2011), building residential and commercial pools, then designed custom residential pools for Puryear Custom Pools in Fort Worth (2013–2016) before founding AI Vision Designs. Every render and plan is drawn by someone who has stood in the excavation.

What does AI Vision Designs do?

Photorealistic 3D pool and landscape visualization, cinematic motion-render films, permit-ready CAD construction plans, architectural, commercial and forensic visualization, and swimming-pool inspections. All AI rendering runs on a private five-machine studio in Fort Worth; client blueprints never touch a public cloud API.

Is Brian licensed to inspect pools for insurance claims?

Yes. He holds Texas All-Lines Insurance Adjuster license #2270028 from the Texas Department of Insurance (since 2018) and performs forensic pool inspections and litigation exhibits for attorneys and insurance carriers in the Dallas–Fort Worth area.

Where is Brian located, and does he work remotely?

AI Vision Designs is in Fort Worth, Texas. Inspections and site visits are in person across Dallas–Fort Worth; 3D design, cinematic films and permit plans are produced remotely for builders, architects and homeowners across the United States.

What is the Houston legacy on this page?

From 1987 to 2003 Brian built and ran Cellular Portable Communications / Houston Car Phone Company, an authorized GTE Mobilnet and later Verizon Wireless agent with retail stores in Houston. The letters of recommendation and the 1999 television commercial on this page are the original documents from that business.

Let's begin your project

3D visualization, a cinematic film, permit plans or a forensic inspection — the receipts above are why you can trust the work that follows.

Call (940) 433-4333 Start a project →